Case Study: Hayati’s Growth with CloudKitchens
Hayati is cooking up authentic Mediterranean cuisine in the heart of Miami. See how owner Michel is tapping into more online delivery demand with ghost kitchens.
Hayati is reaching more customers online
Overview
Owner Michel Louis has been dishing up Mediterranean cuisine for years. Originally operating out of a food truck, Michel was looking for new opportunities to grow his restaurant business. With ghost kitchens, he's been able to save on real estate costs, while reaching more customers online. With a variety of classic Shawarma and Falafel, Hayati is churning out a variety of Mediterranean favorites across Miami.
After having to relocate his food truck multiple times, Michel now has multiple locations in the heart of delivery demand, so he's capturing more online orders than ever before. In less than a year, he's opened up multiple ghost kitchen locations to maximize growth and unlock his delivery potential.
What made CloudKitchens the right fit for his restaurant brand?
Before CloudKitchens, Michel was searching for a low risk alternative to his food truck business, where he could expand and grow with multiple locations. Now he's able to focus on new growth opportunities for his Hayati, while having the delivery support he needs to scale his business.
Here's what he had to say about his experience with CloudKitchens so far:
“I think CloudKitchens is a pioneer of the future of the food industry. I joined because of the location, the business structure and the simplicity of the business model, then I started falling in love with the project.”
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What is a ghost kitchen?
Ghost kitchens, also known as dark kitchens or virtual kitchens, are commercial kitchens built for food delivery. They’re located within the delivery radius of a high volume of online customers, rather than high foot traffic areas. With ghost kitchens, there’s no physical storefront or dining area, so you only need a few back-of-house staff members to fulfill online orders.
How does a ghost kitchen work?
In a ghost kitchen, your restaurant is focused on delivery rather than dine-in. When eaters order your food online, you’ll prepare it from your ghost kitchen, and hand it off to a fulfillment team to get the order over to the right delivery driver. This gives restaurateurs a low cost, high efficiency model to get the most out of delivery.
Are ghost kitchens profitable?
Yes. Ghost kitchens allow restaurateurs to increase profitability by maintaining the essential elements of a restaurant while cutting costs on labor, overhead, and wasted food while reaching a higher volume of customers ordering online. Plus, you can run multiple virtual brands out of a single ghost kitchen to increase revenue without the extra overhead.
Why are ghost kitchens so popular?
Ghost kitchens are rising in popularity because they’re a lower cost alternative to operating a traditional restaurant. They’re also focused on delivery, which has grown 300% faster than dine-in since 2014. That means restaurateurs are using ghost kitchens to future-proof their business and accelerate growth.
How does a ghost kitchen help your restaurant grow?
Ghost kitchens help restaurateurs grow their business by doing delivery right. The way we dine has changed, and ghost kitchens allow restaurant operators to capture food delivery demand without sacrificing their bottom line. They’re also a great way to expand to new markets without spending time and money on a traditional restaurant buildout. You can easily expand your restaurant brand to different cities across the country such as Los Angeles or New York.
How much do ghost kitchens cost?
The cost of ghost kitchens varies by market, space, and services. Compared to a traditional restaurant, they’re a much lower cost alternative on both upfront capital and ongoing operating costs. You can get started in a ghost kitchen with as little as $30K, instead of $1M+ for brick and mortar buildout.
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