Maximizing efficiency and customer experience with tableside ordering

The restaurant industry is evolving rapidly, with technology playing a significant role in enhancing customer experience and operational efficiency. One of the most impactful innovations in recent years is tableside ordering — a system that allows servers or guests to place orders directly at the table using digital devices like tablets or POS systems. 

This seamless integration of technology in the kitchen helps reduce wait times, increase order accuracy, and boost overall sales.

If you’re considering implementing tableside ordering in your restaurant, this guide covers everything you need to know to implement the best service for your business!

What is tableside ordering?

Tableside ordering is a system that enables restaurant staff or customers to place food and drink orders directly from the table using a digital interface. This can be done through dedicated tablets provided by the restaurant, mobile POS systems operated by servers, or self-ordering via a customer’s smartphone.

How does tableside ordering work?

1. Customers browse the menu using a tablet or mobile device.
2. They place their orders directly through the digital system.
3. Orders are sent instantly to the kitchen, reducing manual input errors.
4. Payment can be processed at the table, streamlining the dining experience.
5. Servers can focus on hospitality, ensuring customers have everything they need.

1. Improved order accuracy

Traditional order-taking methods often involve miscommunication between servers and kitchen staff. With tableside ordering, customers or servers input orders directly into the system, reducing the risk of errors caused by handwriting, verbal misunderstandings, or misheard requests. The result is more accurate food preparation, leading to fewer returns and increased customer satisfaction.

2. Faster service and reduced wait times

By sending orders straight to the kitchen, tableside ordering eliminates the need for servers to manually relay information. This results in shorter wait times and increased table turnover, allowing restaurants to serve more customers efficiently. Faster service also improves customer experience, leading to higher retention rates and more positive reviews.

3. Enhanced customer experience

Customers enjoy a smoother dining experience when they have full control over their orders and can make modifications easily. Additionally, faster service and accurate orders contribute to higher satisfaction levels and increased return visits. Digital menus can also display allergen information and dietary options, helping customers make informed choices.

Read more: Menu costing for restaurants: maximize your potential profitability

4. Higher sales and increased upselling opportunities

Digital ordering systems can be programmed to suggest upsells and promotions automatically. For example, when a customer selects a burger, the system might suggest adding a premium topping, pairing it with a drink, or upgrading to a combo meal.

This subtle nudge can boost revenue without requiring additional effort from servers. Furthermore, limited-time offers and seasonal promotions can be highlighted more effectively on a digital menu.

5. Increased operational efficiency

With a streamlined order process, staff can focus more on providing excellent service rather than taking and rechecking orders. This not only improves efficiency but also reduces labor costs by minimizing redundant tasks. Servers can devote more time to hospitality, addressing customer needs, and ensuring tables are turned over efficiently during peak hours.

6. Secure and convenient payment processing

Many tableside ordering systems include payment integration, allowing customers to pay directly at their table. This speeds up the checkout process and enhances security by reducing card handling by staff. It also supports various payment methods, including contactless payments and mobile wallets, ensuring a seamless and modern payment experience.

7. Valuable data insights for business growth

Tableside ordering systems collect useful data on customer preferences, peak dining times, and menu performance. Restaurants can analyze this information to optimize their menu, improve marketing efforts, and make data-driven decisions that enhance potential profitability. Personalized promotions and loyalty rewards can also be integrated based on customer ordering history.

Read more: How restaurant analytics can transform your operations

How to successfully implement tableside ordering

1. Choose the right technology

Select a tableside ordering system that integrates well with your existing POS software and kitchen display system (KDS). Look for features like:

• User-friendly interface for both staff and customers.
• Integration with payment processing for seamless transactions.
• Cloud-based reporting for real-time data tracking.

2. Train your staff thoroughly

Before rolling out tableside ordering, train your team on how to use the system efficiently. Ensure that:

• Servers understand how to assist customers in placing orders.
• Kitchen staff are familiar with how orders will be received digitally.
• Managers can troubleshoot common issues and provide customer support.

3. Optimize your menu for digital ordering

Simplify your menu design to make it easy to navigate digitally. Use high-quality images, clear descriptions, and well-structured categories to improve the user experience.

4. Promote customer adoption

Encourage customers to use the tableside ordering system by:

• Offering a discount on their first digital order.
• Providing step-by-step instructions at the table.
• Having staff available to guide them through the process initially.

5. Monitor performance and gather feedback

After implementing tableside ordering, continuously track key metrics like order times, error rates, and customer satisfaction. Gather feedback from both staff and guests to make necessary improvements.

Read more: Boost efficiency and productivity in ghost kitchens

Challenges and how to overcome them

While tableside ordering offers numerous advantages, restaurants may face some challenges when implementing this technology. Here’s how to tackle common obstacles to ensure a smooth transition and maximize the benefits of tableside ordering.

1. Customer Hesitation

Not all guests may be comfortable using digital ordering systems. Some customers, particularly older demographics or those unfamiliar with technology, might feel intimidated or frustrated by a self-service ordering system. Others may prefer the personal touch of a traditional dining experience and hesitate to embrace automated ordering.

Solution:

• Offer customers the choice between tableside ordering and traditional ordering with a server. This flexibility allows hesitant guests to ease into the new system at their own pace.
• Train servers to provide guidance and assist customers with the digital menu, ensuring they feel comfortable using the technology.
• Use a simple and intuitive user interface with clear instructions, large buttons, and easy-to-navigate menu categories.
• Display signage or provide printed table instructions explaining the benefits of tableside ordering, such as faster service, easy customization, and secure payment options.
• Consider offering small incentives, such as a discount or a free appetizer, for first-time users to encourage adoption.

Read more: Top strategies to increase customer retention for your restaurant or delivery service

2. Technology glitches

As with any technology, software bugs, internet connectivity issues, or hardware malfunctions can occasionally occur, causing disruptions in service. If the system fails at peak hours, it can frustrate customers and slow down operations.

Solution:

• Choose a reliable provider with strong customer support and proven uptime performance to minimize technical issues.
• Invest in high-quality hardware and regularly update the software to prevent performance lags and security vulnerabilities.
• Maintain backup devices such as extra tablets or mobile POS systems to replace any malfunctioning equipment quickly.
• Train staff on basic troubleshooting techniques so they can quickly resolve minor issues without needing external IT support.
• Have a contingency plan in place, such as a paper-based backup ordering system, to keep operations running smoothly in case of a major system failure.

3. Initial investment costs

Implementing tableside ordering requires an upfront investment in technology, including tablets, POS integration, secure payment systems, and software licensing. For small or independent restaurants, this cost may seem like a significant hurdle.

Solution:

• Focus on the long-term financial benefits, such as increased order accuracy, faster table turnover, higher sales from upselling, and reduced labor costs, which can offset the initial investment over time.
• Explore subscription-based software models instead of large upfront payments. Many POS providers offer affordable monthly plans with maintenance and updates included.
• Implement the system in phases. Start with a few tables or sections of the restaurant before expanding to the entire venue. This allows for gradual adoption and cost management.
• Take advantage of tax deductions and incentives for technology upgrades, which can help offset some of the initial costs.
• Consider leasing equipment instead of purchasing it outright to spread out costs over a manageable period.

Read more: How to successfully promote your restaurant and build a loyal customer base with 12 tips!

The future of tableside ordering in restaurants

As technology continues to advance, tableside ordering will become even more sophisticated, incorporating AI-driven recommendations, contactless payment options, and deeper integration with loyalty programs.

With growing consumer demand for fast, personalized, and convenient dining experiences, adopting tableside ordering can give your restaurant a competitive edge in the digital era.

Enhance your restaurant’s efficiency with CloudKitchens

Tableside ordering is a game-changer for restaurants looking to improve efficiency, boost sales, and enhance customer satisfaction. Whether you operate a dine-in restaurant or a delivery-first ghost kitchen, adopting the right technology can transform your business.

At CloudKitchens, we help restaurant owners optimize their operations through smart, tech-driven solutions. If you’re looking for a cost-effective way to scale your restaurant and maximize potential profitability, let us guide you through the process. Learn how CloudKitchens can help!

DISCLAIMER: This information is provided for general informational purposes only and the content does not constitute an endorsement. CloudKitchens does not warrant the accuracy or completeness of any information, text, images/graphics, links, or other content contained within the blog content. We recommend that you consult with financial, legal, and business professionals for advice specific to your situation.