Getcha Roll On & CloudKitchens
Danielle Sanders, founder of Getcha Roll On, built her business around a unique twist: gourmet egg rolls with fusion-style fillings, from savory cheesesteaks to indulgent sweet rolls. What began in her home kitchen quickly took off as her bold flavors resonated with the community. When demand surged, a Facebook ad for CloudKitchens caught her eye—and she saw it as the next step to grow her thriving brand.
Delivering Soul Food With a Side of Hustle
The Challenge
As a home-based business, Danielle faced common hurdles: limited space and a lack of support. Lack of staff and storage for inventory quickly became an issue as orders surged.
- Meeting the demand: The overwhelming demand became hard to manage in her home kitchen, which wasn’t designed for high-volume production.
- Staffing: Reliable staff were hard to find, leading to fulfillment delays.
- B&M Startup Costs: The high price of launching a traditional space made it an unattainable option.
“Keeping up with inventory was pretty challenging. I was overwhelmed—juggling everything on my own with barely any help. There were days I just couldn’t keep up.” – Danielle Sanders
The Solution
CloudKitchens offered Danielle a way to grow without the burden of high overhead costs. By operating out of a ghost kitchen, she could scale her operations up.
- Plug & Play Kitchens: CloudKitchens offered a professional space with no upfront buildout costs.
- Front-of-House Support: Facility provided operational staff allows Danielle to focus on cooking.
- Optimized Business Flow: The model gave her enough hands-on experience with real restaurant operations, sparking her vision of future growth.
“Opening a ghost kitchen is a fantastic opportunity for first-time restaurant owners. With low overhead costs, you gain valuable hands-on experience running a restaurant before taking the leap to expand.” - Danielle Sanders
The Results
The partnership with CloudKitchens has paid off. Getcha Roll On has built a loyal customer base—many return the same day or multiple times a week.
Danielle finds her greatest satisfaction in positive customer experiences. “The moment they take that first, delicious bite and share their excitement—it’s what truly makes me happy.”
- Financial Wins: As more orders were able to be fulfilled, Danielle saw Getcha Roll On’s profit grow.
- Customer Loyalty: Brand exposure and streamlined efficiency resulted in loyal customers ordering multiple times a week.
- Expansion Visibility: Her CloudKitchens partnership has inspired confidence in future growth.
“On my home base, I was very limited. Now that I'm in a ghost kitchen, I can take on as much as I'd like. The financial gains and increased exposure are definitely pluses.” – Danielle
Looking Ahead
With over a year of success behind her, Danielle is already eyeing her next location.
“Do it. It works. If you market yourself and your business right, it’ll work out. It saves money, saves time, and cuts down on customer interaction and overhead.” - Danielle
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Questions?
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What is a ghost kitchen?
Ghost kitchens, also known as dark kitchens or virtual kitchens, are commercial kitchens built for food delivery. They’re located within the delivery radius of a high volume of online customers, rather than high foot traffic areas. With ghost kitchens, there’s no physical storefront or dining area, so you only need a few back-of-house staff members to fulfill online orders.
How does a ghost kitchen work?
In a ghost kitchen, your restaurant is focused on delivery rather than dine-in. When eaters order your food online, you’ll prepare it from your ghost kitchen, and hand it off to a fulfillment team to get the order over to the right delivery driver. This gives restaurateurs a low cost, high efficiency model to get the most out of delivery.
Are ghost kitchens profitable?
Yes. Ghost kitchens allow restaurateurs to increase profitability by maintaining the essential elements of a restaurant while cutting costs on labor, overhead, and wasted food while reaching a higher volume of customers ordering online. Plus, you can run multiple virtual brands out of a single ghost kitchen to increase revenue without the extra overhead.
Why are ghost kitchens so popular?
Ghost kitchens are rising in popularity because they’re a lower cost alternative to operating a traditional restaurant. They’re also focused on delivery, which has grown 300% faster than dine-in since 2014. That means restaurateurs are using ghost kitchens to future-proof their business and accelerate growth.
How does a ghost kitchen help your restaurant grow?
Ghost kitchens help restaurateurs grow their business by doing delivery right. The way we dine has changed, and ghost kitchens allow restaurant operators to capture food delivery demand without sacrificing their bottom line. They’re also a great way to expand to new markets without spending time and money on a traditional restaurant buildout. You can easily expand your restaurant brand to different cities across the country such as Los Angeles or New York.
How much do ghost kitchens cost?
The cost of ghost kitchens varies by market, space, and services. Compared to a traditional restaurant, they’re a much lower cost alternative on both upfront capital and ongoing operating costs. You can get started in a ghost kitchen with as little as $30K, instead of $1M+ for brick and mortar buildout.
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