Unlocking the secret sauce to rapid restaurant growth
Overview
Chef Dolores Allen always loved Italian food and creating unique pizzas with her family. From this, Build a Pizza was born. Creating novelty pizzas in different shapes and sizes, Dolores is bringing a unique twist on your classic pizza joint.
Before shifting to ghost kitchens, Dolores was in search of a dedicated kitchen space that would allow her to prep each order and ensure they were consistently delivered hot and fresh. She needed support to ensure each online order was fulfilled as well as the flexibility to work out of additional kitchen space as needed.
What made CloudKitchens the right fit for their restaurant brand?
Dolores found her secret sauce for rapid growth: CloudKitchens. Now she’s able to streamline each order on one single tablet, with the support of the onsite fulfillmentt team. Where will she expand to next? The sky’s the limit.
Just take it from her:
“Just the software alone, having everything in one place, was really really helpful. One feature I love is the support. At the last minute if I didn’t have a chance to finish something, I can click that support button and send it off. I definitely plan to utilize CloudKitchens for all my locations.”
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What is a ghost kitchen?
Ghost kitchens, also known as dark kitchens or virtual kitchens, are commercial kitchens built for food delivery. They’re located within the delivery radius of a high volume of online customers, rather than high foot traffic areas. With ghost kitchens, there’s no physical storefront or dining area, so you only need a few back-of-house staff members to fulfill online orders.
How does a ghost kitchen work?
In a ghost kitchen, your restaurant is focused on delivery rather than dine-in. When eaters order your food online, you’ll prepare it from your ghost kitchen, and hand it off to a fulfillment team to get the order over to the right delivery driver. This gives restaurateurs a low cost, high efficiency model to get the most out of delivery.
Are ghost kitchens profitable?
Yes. Ghost kitchens allow restaurateurs to increase profitability by maintaining the essential elements of a restaurant while cutting costs on labor, overhead, and wasted food while reaching a higher volume of customers ordering online. Plus, you can run multiple virtual brands out of a single ghost kitchen to increase revenue without the extra overhead.
Why are ghost kitchens so popular?
Ghost kitchens are rising in popularity because they’re a lower cost alternative to operating a traditional restaurant. They’re also focused on delivery, which has grown 300% faster than dine-in since 2014. That means restaurateurs are using ghost kitchens to future-proof their business and accelerate growth.
How does a ghost kitchen help your restaurant grow?
Ghost kitchens help restaurateurs grow their business by doing delivery right. The way we dine has changed, and ghost kitchens allow restaurant operators to capture food delivery demand without sacrificing their bottom line. They’re also a great way to expand to new markets without spending time and money on a traditional restaurant buildout. You can easily expand your restaurant brand to different cities across the country such as Los Angeles or New York.
How much do ghost kitchens cost?
The cost of ghost kitchens varies by market, space, and services. Compared to a traditional restaurant, they’re a much lower cost alternative on both upfront capital and ongoing operating costs. You can get started in a ghost kitchen with as little as $30K, instead of $1M+ for brick and mortar buildout.
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