Sweet success: How to market your Easter dessert specials and boost sales in your catering business

Easter is a time of celebration, family gatherings, and of course, indulgent desserts. For restaurants and bakeries, it presents a perfect opportunity to increase revenue by offering special Easter desserts through both dine-in and catering services. With the right marketing strategy, you can attract more customers, maximize orders, and establish your brand as the go-to spot for Easter treats.

In this article, we’ll explore how to market your Easter dessert specials effectively, with a particular focus on catering, pre-orders, and promotions that drive sales.

Why Easter desserts are a must-have for your restaurant’s catering menu

Easter desserts hold a special place in holiday traditions, making them a high-demand menu item for families, businesses, and social gatherings. Here’s why adding Easter desserts to your catering services can be a game-changer for your restaurant:

• Increased revenue potential – Easter is one of the most profitable holidays for bakeries and restaurants offering catering services.
• Higher order values – Customers are more likely to purchase bulk dessert orders for family gatherings and corporate celebrations.
• Opportunity for brand awareness – Stand out by offering unique and traditional Easter desserts that customers will remember and reorder next year.
• Competitive edge – Many customers look for catering services to simplify their holiday planning, making this a great way to gain loyal patrons.

Read more: How to start a catering business

The most popular Easter desserts to include in your catering menu

To maximize your Easter dessert sales, consider offering a mix of classic, festive, and creative treats that appeal to all types of customers. Here are some top-selling desserts to add to your catering menu:

1. Carrot cake

A moist and spiced carrot cake topped with cream cheese frosting is an Easter staple. Offer it in various sizes, from individual slices to large catering trays, to meet different customer needs.

2. Hot cross buns

These soft, spiced buns with raisins or currants are a traditional Easter favorite. Sell them in bulk packs for families looking to serve them at Easter brunches.

3. Easter-themed sugar cookies

Decorated with pastel icing and festive shapes like bunnies, eggs, and chicks, these cookies are perfect for party platters and catering boxes.

4. Chocolate Easter eggs and truffles

Handmade chocolate eggs and luxurious chocolate truffles make elegant and shareable desserts. Package them beautifully to encourage bulk orders.

5. Lemon bars and tarts

The refreshing and zesty flavor of lemon bars and tarts makes them a popular choice for Easter. Offer mini tart trays for catering orders.

6. Pavlova with fresh berries

A light and airy meringue dessert topped with whipped cream and fresh berries is a sophisticated Easter dessert that appeals to customers looking for something elegant.

7. Traditional french easter dessert: la gâche de pâques

A rich and buttery brioche-style cake that is popular in France, this dessert is great for European-inspired catering orders.

Read more: Top 7 profitable catering food ideas to elevate your business to the next level!

How to market your Easter dessert catering services

Now that you have a selection of Easter-themed desserts, the next step is to market them effectively. Here are key strategies to boost sales and attract catering orders:

1. Create an Easter catering menu

Design a dedicated menu featuring your best-selling Easter desserts, including prices for different portion sizes. Make sure to highlight:

• Family-size portions for gatherings
• Bulk ordering options for corporate events
• Combo deals that pair multiple desserts together for a discounted price

2. Offer pre-orders for Easter catering

Encourage customers to place orders in advance by offering an early-bird discount or free delivery for orders made before a set date.

3. Promote your Easter desserts on social media

Use Instagram, Facebook, and TikTok to share high-quality images and videos of your desserts. Consider:

• Running a giveaway contest where customers tag friends to win a free Easter dessert.
• Posting behind-the-scenes content of your chefs decorating Easter treats.
• Using seasonal hashtags like #EasterDesserts, #SpringSweets, and #EasterCatering.

Read more: Social media marketing guide & tips for restaurants

4. Collaborate with influencers and local businesses

Reach out to local food bloggers and influencers to sample and promote your Easter catering specials. Partnering with coffee shops, event planners, or florists can also help expand your reach.

5. Leverage email marketing and SMS campaigns

Send out an Easter-themed email or text message to your customer base with:

• Exclusive early-bird deals
• A countdown to Easter reminding customers to place their orders
• Testimonials from happy customers who loved your desserts last year

6. Offer special Easter dessert bundles

Encourage larger orders by offering Easter dessert bundles at a discount. Example:

• “Spring Celebration Box” – Includes a mix of cookies, tarts, and a small cake.
• “Family Easter Brunch Bundle” – A catering box with hot cross buns, carrot cake, and chocolate eggs.

7. Provide corporate Easter catering packages

Many offices celebrate Easter with team lunches and dessert platters. Reach out to local businesses and offer them exclusive bulk catering deals.

Read more: Engaging local diners: A guide to restaurant geomarketing

How CloudKitchens can help grow your Easter dessert catering business

Managing a busy Easter catering operation can be overwhelming, but CloudKitchens makes it easier by providing a streamlined and cost-effective solution for online orders and deliveries.

With CloudKitchens, you can increase efficiency when fulfilling high-volume dessert orders faster with optimized kitchen operations while reducing overhead costs and focusing only on what matters: delivering quality desserts.

Are you ready to maximize your Easter dessert catering sales? Learn how CloudKitchens can help you streamline catering operations and boost profits this holiday season!

DISCLAIMER: This information is provided for general informational purposes only and the content does not constitute an endorsement. CloudKitchens does not warrant the accuracy or completeness of any information, text, images/graphics, links, or other content contained within the blog content. We recommend that you consult with financial, legal, and business professionals for advice specific to your situation.