Oh My Gogi streamlined their delivery efficiency with CloudKitchens
Overview
Founded in 2011, Oh My Gogi has become a local favorite in Houston, Texas. Owner Nathan Chang is cooking up his own unique menu centered around Korean/Mexican fusion. With popular dishes such as ramen burgers and Korean street tacos, Oh My Gogi brings a unique blend of classic Korean and Mexican food.
Through navigating his delivery business, Nathan was juggling 9 or 10 delivery tablets to manage each incoming order. He was eager to continue growing his business, without the investment of an entire kitchen buildout. He wanted to focus on what he was most passionate about: cooking his delicious food.
What made CloudKitchens the right fit for their restaurant brand?
Shortly after partnering with CloudKitchens, Nathan and his team were able to manage all of their delivery orders on one single tablet by utilizing the dark kitchen model. They’re back to doing what they love in the kitchen and building out new, innovative dishes for their menu. Now he’s focused on building his business and expanding his restaurant brand, instead of being bogged down by multiple tablets.
Just take it from Nathan:
“In reality, to build out a full kitchen and operate and run… it’s too hard. This lets you come in and just do your talent. If you’re good at cooking, cook. It’s way easier than doing the rest of the business side.”
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What is a ghost kitchen?
Ghost kitchens, also known as dark kitchens or virtual kitchens, are commercial kitchens built for food delivery. They’re located within the delivery radius of a high volume of online customers, rather than high foot traffic areas. With ghost kitchens, there’s no physical storefront or dining area, so you only need a few back-of-house staff members to fulfill online orders.
How does a ghost kitchen work?
In a ghost kitchen, your restaurant is focused on delivery rather than dine-in. When eaters order your food online, you’ll prepare it from your ghost kitchen, and hand it off to a fulfillment team to get the order over to the right delivery driver. This gives restaurateurs a low cost, high efficiency model to get the most out of delivery.
Are ghost kitchens profitable?
Yes. Ghost kitchens allow restaurateurs to increase profitability by maintaining the essential elements of a restaurant while cutting costs on labor, overhead, and wasted food while reaching a higher volume of customers ordering online. Plus, you can run multiple virtual brands out of a single ghost kitchen to increase revenue without the extra overhead.
Why are ghost kitchens so popular?
Ghost kitchens are rising in popularity because they’re a lower cost alternative to operating a traditional restaurant. They’re also focused on delivery, which has grown 300% faster than dine-in since 2014. That means restaurateurs are using ghost kitchens to future-proof their business and accelerate growth.
How does a ghost kitchen help your restaurant grow?
Ghost kitchens help restaurateurs grow their business by doing delivery right. The way we dine has changed, and ghost kitchens allow restaurant operators to capture food delivery demand without sacrificing their bottom line. They’re also a great way to expand to new markets without spending time and money on a traditional restaurant buildout. You can easily expand your restaurant brand to different cities across the country such as Los Angeles or New York.
How much do ghost kitchens cost?
The cost of ghost kitchens varies by market, space, and services. Compared to a traditional restaurant, they’re a much lower cost alternative on both upfront capital and ongoing operating costs. You can get started in a ghost kitchen with as little as $30K, instead of $1M+ for brick and mortar buildout.
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