From Humble Beginnings to Delivery Giants: Happy Holdings' Rise with 3 Virtual Brands

Happy Holdings

$215K MONTHLY REVENUE IN UNDER 3 YEARS THANKS TO GHOST KITCHEN BUSINESS MODEL*

AVONDALE, CHICAGO, (Feb 15, 2024) ⎼ Happy Holdings—delivering a unique twist on Asian fusion with 3 virtual brands — reaches $215K monthly revenue in less than 3 years, thanks to a growing, low risk, and low capital ghost kitchen business model. 

Driven by their curiosity in ghost kitchens, owners Wesley Li and Ana Moreno officially entered the restaurant industry through delivery back in 2021. It was a steep learning curve, but the support of the ghost kitchen community and fellow tenants at CloudKitchens locations helped them feel like they were part of the family.

What first began as a small food business, quickly grew into a multi-brand delivery powerhouse, accelerating their break-even point and reaching more online customers through delivery. 

Happy Holdings

PIONEERING DELIVERY EXCELLENCE IN CHICAGO

After launching his first brand in a single ghost kitchen unit, Wesley and his team are now operating out of 3 separate kitchen spaces with multiple virtual brands offering Asian fusion for delivery and pickup. 

Here's what owner Wesley Li has to say about his restaurant growth:

“In terms of our growth trajectory, we are essentially able to double our run rate revenue every year with CloudKitchens. This steady and rapid growth underscores not just the scalability of the CloudKitchens model, but also our ability to adapt and thrive by partnering with CloudKitchens.”

Now Wesley and Ana are focused on consistently bringing a superior delivery experience to their customers through their diverse range of restaurant brands, redefining Asian cuisine.

Happy Holdings

FROM SOLO VENTURE TO 3 VIRTUAL BRANDS

Each individual brand brings a new twist on classic Asian dishes. There’s Take a Bao Eats, offering a wide variety of Bao sandwiches, including a Ponzu Chili Chicken Bao and the Garlic Aioli Cauliflower Nugget Bao. 

One of their other Chicago brands, Bunch of Dumplings, offers a unique twist on classic dishes, with some of the most popular menu items being their Sweet Sriracha Aioli Chicken Dumplings, with crispy chicken drizzled with their house made aioli. 

Their other brand, Bowls of Rice, features sweet and spicy bowls, including Spicy Yuzu Chicken Rice Bowls, Sweet Shoyu Pork Belly RIce Bowls, and Crispy Jalapeño Herb Aioli Chicken Rice bowls. 

*Results may vary