Marketing

14 stories

All473
Business 77
Catering 29
Commercial Kitchens 56
Commissary Kitchens 46
Customer Spotlights 10
Dark/Virtual Kitchen 1
Food Delivery 53
Food Trucks 13
Ghost Kitchens 78
kitchen automation 1
Licenses and Permits 17
Marketing 14
Restaurant Finances 24
Restaurant Franchise 8
Restaurant Marketing 23
Restaurant Operations 49
Start 6
Tech and Trends 6
Restaurant founder or marketing team planning a new concept, with a menu, laptop, smartphone showing social media content.

Sep 24, 2026

The Restaurant Marketing Checklist for Launching a New Concept
Learn how to plan your restaurant launch marketing, build your online presence, attract customers, and measure launch performance. Opening a new restaurant concept involves much more than preparing the kitchen and publishing a menu. Before launch day, operators need to know who they want to reach, what makes the concept different, where customers will discover …
A food entrepreneur launching a new food concept while reviewing marketing analytics, customer orders, and brand performance in a modern commercial kitchen.

Sep 16, 2026

How to Build a Marketing Funnel for a New Food Concept
Learn how to move a new food concept from discovery to first order and repeat demand with a marketing funnel built around the customer journey. Launching a new food concept means building an audience from scratch. Customers need to discover the brand, understand what makes the concept worth trying, place an order, and have a …
A food brand operator analyzing customer acquisition metrics on a laptop in a modern commercial kitchen, with subtle charts showing CAC

Sep 16, 2026

Food Brand CAC: How Much Should You Spend to Acquire Customers?
Understanding customer acquisition cost can help food brands evaluate marketing efficiency, customer value, and the economics behind sustainable growth. A food brand can generate more orders and still struggle financially when the cost of acquiring each customer is too high. Customer acquisition cost (CAC) helps operators understand how much they are investing to bring new …
Viral food photography featuring a smartphone capturing an appetizing meal, including pizza, croissant, waffles, fruit, and beverages.

Aug 21, 2026

Engineering Menu Items Specifically to Go Viral on Social Feeds (And Survive the Ride)
Learn how restaurants can develop visually compelling menu items that encourage social sharing while maintaining quality throughout preparation, packaging, and delivery. Social media has changed how customers discover restaurants, making viral food marketing an increasingly valuable way to attract attention and introduce new menu items. But visibility alone is not enough. A dish that performs …
This image depicts a person enjoying a takeout meal outdoors while using their smartphone, illustrating the concept of reviewing a food delivery order or rating a meal on a mobile app.

Aug 21, 2026

Strategy to Get 100 Reviews in 30 Days
Build a repeatable review-generation system that helps your restaurant earn more customer trust, improve local visibility, and attract more orders. Choosing where to eat often starts long before a customer sees the menu. Online reviews shape first impressions, influence trust, and play an important role in whether someone decides to place an order or visit …

Aug 19, 2026

Engineering Menu Items Specifically to Go Viral on Social Feeds (And Survive the Ride)
Learn how restaurants can develop visually compelling menu items that encourage social sharing while maintaining quality throughout preparation, packaging, and delivery. Social media has changed how customers discover restaurants, making viral food marketing an increasingly valuable way to attract attention and introduce new menu items. But visibility alone is not enough. A dish that performs …
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